My Journey

Ready to learn more about who I am?

 

Ferda Kuset: Founder of AML Squared

My journey began with a spark—the power of storytelling on LinkedIn. Under the catchy title 'fraud fairy,' I created content that resonated deeply with financial crime professionals. This unique approach quickly grew my community to over 19,000 engaged followers within a year, all through compelling content. But storytelling is just the beginning.

Passion for Content Creation

Content creation isn't just a job for me; it's a lifelong passion. From childhood, my love for writing and communication has been evident.I began writing with poetry and still write from time to time. My imagination, creativity, and communication skills have always inspired me to pursue my dreams.

After earning my master's degree from Liverpool University, I began my career as a writer for a tire company, where I published six newsletters. Since then, I've continuously developed my skills, learning design through Photoshop and Figma, and mastering video editing with Premiere Pro.

Full-Service Marketing Strategist

I don't just create content; I analyse the results. Using tools like Google Analytics, Google Console, and Semrush, I ensure my strategies excel in metrics and impact.

  • Design: Eye-catching visuals that elevate your message.
  • Marketing Strategy: Data-driven plans to achieve your goals.
  • Content Creation: Captivating stories that connect with your audience.
  • Consumer Analysis: Understanding what drives your customers.
  • SEO & Hashtags: Maximising your online visibility.
  • Video Editing: Bringing your vision to life.

Let's work together to tell your brand story and take your marketing to the next level.

Hey There;

''I'm your investment content architect, crafting strategies to attract and engage your ideal audience, driving organic traffic and growth''